My toolkit

The toolkit behind every funnel I build

Three years of trial and error, narrowed down to what actually earns its place on my desk. No fluff — just what I open every day to build websites, sales funnels, and content for wellness coaches.

Affiliate disclosure — some links below earn me a small commission at no extra cost to you. I only recommend what I actually use myself. Read the full disclosure

Website & funnel platforms

Where I actually build

Everything I use to sell, market, and host what I build for clients.

Rose's staple platform
S

Systeme.io

This entire site runs on Systeme.io — no code, full control. It's the platform I'm a certified expert in, and the one I hand every client at every price point, from a free-forever plan up.

Try Systeme.io free
Real talk I've tested a dozen funnel builders. This is still the one I open first.
N

Namecheap

Domains and business email, bought here and connected straight into Systeme.io. Cheap, reliable, and support actually answers.

See Namecheap deals
Productivity

What keeps me organized

The tools that help me stay on top of client work without losing my mind.

G

Google Drive

Every client file, stored, synced, and backed up — so nothing lives only on one laptop.

Try Google Drive
N

Notion

Projects, content calendars, goals, and the running to-do list that keeps the agency moving — all in one workspace.

Try Notion
Design

What I design everything with

Pretty ≠ profitable, but it still has to look like you. This is the full design stack.

T

Thumbs.ai

Generates high-CTR YouTube thumbnails from text or photos in seconds.

Try Thumbs.ai
C

Canva

Social posts, ebook covers, almost every graphic I make — it's all done here.

Try Canva
L

Adobe Lightroom

My go-to for photo enhancement before anything goes on a page.

Try Lightroom
F

Flaticon

Every icon I use on thumbnails, videos, and other assets comes from here.

Try Flaticon
P

Pexels

Stock photos and b-roll footage for videos, all free to use.

Try Pexels
D

Dafont

Where I download the font styles that show up across my designs.

Try Dafont
Video editing

Everything I use to edit

One tool for speed, one for when the project needs the full toolkit.

C

CapCut

Vertical videos and quick edits on mobile — mainly Reels and TikToks.

Try CapCut
P

Premiere Pro

For professional, more complex video editing work.

Try Premiere Pro
YouTube gear

What's in my kit

Gear and tech I use to run my YouTube channel, grouped by what it's for.

Camera

V
Vivo Y21
My smartphone for photo and video, especially vlogs.
Try it
R
Rapoo C260
Webcam for live streaming, webinars, and screen recording.
Try it

Audio

F
Fifine AM8
My go-to mic for live streams, webinars, and recording.
Try it
B
Boya MM1
For vlogging straight off a smartphone.
Try it
B
Boya BY-M1
For recording audio on a smartphone or laptop.
Try it
A
Audacity
Free software for background noise removal and cleanup.
Try it

Lighting

R
Ring light
What I use when filming inside the house.
Try it
U
Ulanzi 96 LED light
For filming outside, mounted to the Ulanzi U-rig.
Try it
U
Ulanzi VL81
A mini LED light for vlogging, mounted to the MT-08.
Try it

Others

U
Ulanzi MT-08
My go-to stabilizer for vlogging and talking-head video.
Try it
T
Telescopic phone stand
My webcam and smartphone holder.
Try it
R
Retractable phone stand
For vertical videos and attending webinars on the go.
Try it
Growth tools

Getting found on YouTube

What I use to find video ideas people are actually searching for.

T

TubeBuddy

YouTube keyword research. My favorite feature is Keywords Explorer — search volume, competition, related keywords, and channel analytics in one place.

Try TubeBuddy


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